Today's prices, by tier
Three rough tiers exist in 2026. Entry-level (Unitree G1, ~$16K): consumer-grade pricing, limited payload, primarily research and education buyers. Mid-tier (Unitree H1, ~$90K): more capable, still mostly research and small pilots. Enterprise (Atlas, Optimus, Figure 02, Digit): pricing not published; treat as multi-year service contracts in the high six- to low seven-figure range per fleet, including support and software.
The B2B reality: nobody is selling outright
Almost every enterprise humanoid deal in 2026 is structured as Robotics-as-a-Service: you don't own the robot, you pay a monthly fee that covers the hardware, the software updates, the cloud services and a service-level agreement on uptime. This protects vendors from owning awkward depreciation curves and lets buyers expense the line item operationally rather than capex.
When will consumer prices arrive
Tesla has publicly aspired to $20K–$30K consumer pricing for Optimus. Unitree G1 already hits the low end of that range, but with a tradeoff: payload, runtime and software ecosystem are entry-level. Expect first "real" consumer humanoids (capable, supported, safe enough for a home) toward the late 2020s. Anyone promising sooner is either selling a research kit or selling vapour.
Total cost of ownership
Sticker price is rarely the dominant cost. For B2B fleets, expect 40–60% of annual TCO to be software, support and integration. For research labs, expect 20–30% to be replacement parts, batteries and tele-operation tooling. For consumer buyers in 2027–2030, expect a recurring cloud subscription on top of any hardware purchase. That's how the unit economics work in 2026, and there's no sign of vendors abandoning that model.